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Published at 1:54 PM EDT on Apr 18, 2017 | Updated at 6:24 PM EDT on Apr 18, 2017

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For a limited time, Starbucks will sell the Unicorn Frappuccino. A unique twist on the frozen beverage has colors and flavors that change when you stir the drink.

(Published Friday, May 5, 2017)

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In Europe's major cities, thousands of pedestrians are victims of traffic accidents every year. In the Paris region alone, there are more than 4,500. The Agency of Serviceplan France and the French road safety authority DRIEA draw attention to this security risk with a spectacular campaign- creative, interactive, but also drastic.

Levallois-Perret / Paris, 19 April 2017 — The core of the attention-grabbing campaign, that Serviceplan France has implemented for the French road safety authority DRIEA (Direction Régionale et Interdépartementale de l'Equipement et l'Aménagement), is a specially designed digital Info screen. At the end of March there were installations at pedestrian crossings on main roads in Paris. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. At this precise moment, a camera records the "caught" person's shocked face.

The results were snapshots of deeply frightened people, as it was written on their faces, that showed they had done something extremely reckless and put themselves in the face of danger. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the slogan of the action: "Don't take the risk of staring into the face of death. When crossing the street, pay attention to the traffic lights." With his own face as the subject of this warning, the message is authentic and credible; a fake picture could never achieve this. The goal: a permanent learning effect.

Those photos and videos that were recorded under "real conditions" are now the central part of the road safety campaign, "Quinzaine Régionale des Usagers Vulnérables" of DRIEA, starting next month. It will be seen in Web ads, social media, but also in several public areas - for example at train stations - in the greater Paris area. Serviceplan France is responsible for the campaign. The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Serviceplan France has approximately 300 employees and is represented in Levallois-Perret near Paris and in Lyon.

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E-Mail: f.stemmler(at)serviceplan.com

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Scientists from QIMR Berghofer Medical Research Institute and Cambridge University, in collaboration with the international Breast Cancer Association Consortium (BCAC), have identified 15 new gene regions which increase the risk of breast cancer.

Professor Georgia Chenevix-Trench, who heads QIMR Berghofer’s Cancer Program, said the study takes the number of known breast cancer gene susceptibility regions to 94.

The study analysed the genome-wide association data of more than 120 000 women from the international BCAC group.

Professor Chenevix-Trench said once scientists discover more about the consequences of these variants on the expression of genes nearby, they will have a much better understanding of how breast cancer arises, and what can be done to prevent it.

“Already, QIMR Berghofer researcher Dr Jonathan Beesley has been able to predict that three genes, SETBP1 , RNF115 and PDZK1 – not previously linked to breast cancer susceptibility – are likely to be involved.”

Professor Chenevix-Trench says including the new variants or ‘typos’ in genetic testing will allow a more accurate prediction of whether a woman is at high or low risk of breast cancer.

“This will give women and their doctors a stronger basis on which to consider screening and prevention,” she said.

Professor Chenevix-Trench said these variants are relatively common and have a more subtle impact than rarer mutations such as BRCA1 and BRCA2 .

“While each of these ‘typos’ individually causes only a small increase in cancer susceptibility, a woman who carries a large number of them may be at significantly greater risk,” Professor Chenevix-Trench said.

“Taking into account these 94 variants, we estimate that approximately five per cent of women in the general population have a two-fold increase in their breast cancer risk compared to the average,” Professor Chenevix-Trench said.

“A very small percentage of women (0.7%) have a three-fold increase.”

The study has been published in Nature Genetics : http://www.nature.com/ng/journal/vaop/ncurrent/full/ng.3242.html

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